Help to support and promote Ontario as the world's premier paddling destination.


The canoe is one of the seven wonders of Canada. It stands for everything Canadian. Without the canoe, there would be no Canada. 

To put a paddle in the water is to feel the quiet power and possibility of Canada's past, its present and its future. To paddle is to plug into the energies of the place, the land, the air, the water, the ancestors, the children who are yet to be born. The paddle connects us, a mix of Canadians new and old, to all of that.
- James Raffan, adventurer, author and Director of the Canadian Canoe Museum


Tourism Northern Ontario (TNO), in partnership with Ontario Tourism Marketing Partnership Corporation (OTMPC), is pleased to announce the Canadian Canoe Culture Campaign and the release of the documentary film The Canoe

This joint marketing multi-year campaign will inspire adventurers, novice to avids, to experience Ontario's ‎paddle experiences through these five themes:

  • making real connections with families and friends
  • challenging yourself
  • paddling the landscapes painted by Tom Thomson and the Group of Seven
  • newcomers and paddle like a Canadian
  • shared knowledge through Indigenous experiences

The campaign will unite and unify the paddling community, operators, indigenous communities, destinations, and paddling experts across Ontario via a dynamic marketing approach. The campaign will attract markets from Ontario, Canada, the United States and Overseas.

See the Partners Guide below to find out how you can get involved. For more information on the campaign, please contact Steve Bruno, OTMPC Partnership Coordinator at steve.bruno@ontario.ca or 705-571-5177. 


This evocative documentary film captures the human connection and the remarkable bond created by Canada's well-known craft and national symbol, the canoe. It underscores the strength of the canoe and the human spirit and how the canoe can be a vessel for creating deep and meaningful connections. It is a true reflection of what Canadian Canoe Culture looks like today.

The full documentary film can be viewed at: ontariotravel.net/paddle. It can also be seen at the Reel Paddling Film Festival at over 120 locations across Canada, the United States and internationally. 

PARTNER GUIDE and media kit

There are many benefits that come with participating in the Canadian Canoe Culture campaign. Firstly, you help create a strong foundation to support and promote Ontario as the world's premier paddling destination. 

Beyond that, it can help you maximize your reach through the power of "cascading marketing" and our strategic social media campaign by using #PaddleON 

Download the Partner Guide:  13159 OTMPC Partner Guide_LOW-RES.pdf

Download the Media Kit:  THE CANOE_MEDIA KIT-3-1.pdf


Please refer to the Visual Guidelines (pages 28 to 36) in the Partner Guide for direction on how to use the Partner Badge. 

Download the Canadian Canoe Culture Badges: CCC Badges.zip


You can promote your paddling packages and events for FREE on ontariotravel.net/paddle by registering at tourismpartners.com. Find great Ontario paddling images at imageontario.com

Also, contact your local Regional Tourism Organization to find out how to participate in their Canadian Canoe Culture campaign.  


About Trish Manning

Trish Manning is an adventure travel writer and the content coordinator for Ontario Outdoor Adventures. She is an avid outdoor person who loves to hike, paddle, SUP, snowshoe, cross-country ski and explore Ontario's great outdoors with her golden retriever, Daisy.

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