OutSpoken Brewing

Local beer makers are brewing up a success story.

A small brewery with a big voice. That’s the mantra for OutSpoken Brewing, a micro-craft brewery located in downtown Sault Ste. Marie, Ontario since 2011.

I recently had the opportunity to meet with OutSpoken Brewing's Brand Ambassador. She told me that the brewery is the brainchild of Vaughn Alexander and Graham Atkinson who took their passion for making quality, unique beer from the homebrew/hobby level, to the next level, by opening a thriving and growing microbrewing business.

outspoken brewing storefront

(Photo credit: OutSpoken Brewing)

It’s a success story starting with the beer. Their vision included well-crafted, classic-style beverages that would appeal to many different tastes, represent brews that they love, and are enjoyed by a loyal and growing following.

outspoken brewing pint

OutSpoken brews more than 15 types of beer with four core brands and includes seasonal or specialty beer.

Their core brands include:

Anvil Red Ale – “Strike when it’s hot and cool down with this refreshing Red Ale. Anvil pours deep red in colour with a rich, creamy cap. Medium-bodied and appropriately balanced. The caramel malt and hoppy nuances of this beverage will pair well with anything grilled.”

Deadfall Lagered Ale – “A full-bodied lager ale that’s as clean tasting as it is complex. Rich notes of caramel malt are complimented by a crisp but balanced hit of earthy hops. Get into a Deadfall.”

outspoken brewing canning process

(Photo credit: OutSpoken Brewing)

They’ll brew seasonal beer like “Donner and Blitzen” at Christmas time, or “Pottswurth Maple Breakfast Stout” for St. Patrick’s Day. The latter is made with St. Joseph Island Coffee.

With every batch they make, a reserve batch is kept separate for a “limited edition brew.” Reserve batches are put into oak barrels to bring out a special taste. For example: “Oak Aged Salinger Rye Pale Ale” is a “whiskey barrel wood finished beer with notes of toffee, nutmeg, and pepper and is arrestingly spicy and layered.”

outspoken brewing brewing process

(Photo credit: OutSpoken Brewing)

Their formula is working and attracting customers from the local area and beyond. The back-tap room is open to events from corporate meetings to casual get-togethers and it gets booked up often. 

Moving into the downtown location was well-thought-out and intentional. Vaughn and Graham wanted to add to the revitalization and vibrancy of Queen Street and work with fellow businesses in the city, especially those in the downtown area. They renovated the building themselves and today the brewery employs 15 people, including both owners.

An exciting development has occurred with the brewery in the past year! They have been able to source locally grown hops for their Rabbit’s Foot IPA, from Northern Skies Hops in Desbarats, located just outside of Sault Ste. Marie. Katie says that fresh hops make a big difference to their India Pale Ale and by sourcing hops locally, they can offer a unique, fresh taste.

outspoken brewing hops

(Photo credit: OutSpoken Brewing)

As mentioned, OutSpoken is proud to partner with local businesses to better serve their customers. The newest partnership will see them serving cider from Thomson Farms Cider & Winery.

The brewery continues to host cool events and fundraisers that benefit local charities like ARCH Hospice, F.J. Davey Home, and Habitat for Humanity. Tickets for these events go very fast. They’re open to trying new and fun activities involving businesses where people can get together and work on a beautiful craft project while enjoying a brew.

outspoken brewing interior

Both Vaughn and Graham are into cycling, so they thought: why not bring together different communities that could support each other and build off one another? So, a Bikes and Brews event was held recently, where Vélorution supplied some fat bikes to try out and Outspoken supplied the beer. People of all ages hit the trails for the “We Love Fat Bikes” event at Crimson Ridge Golf Course. It was a big hit for everyone involved.

Another quirky pairing is with The Rad Zone, where the brewery will offer records, DVDs, and books for sale to customers who want to come and lounge and have a brew. They love to provide wall space for local photographers and artists like Alan Poelman, who currently has some of his photography displayed.

What’s coming up? The development of “flight boards,” in partnership with Low’n Slow, and with Northern Superior Brewing Co. where sample size offerings are paired up with food.

To find out what OutSpoken has in store for upcoming events and activities, follow on Facebook.

Many tourists are finding OutSpoken not only by strolling and exploring the downtown area, but through an app that they are listed on called Untappd, a tool enabling users to explore nearby popular bars, breweries, and beers. They have had people who are on cross-Canada tours stop in and also those coming over from the U.S. on a “craft beer tour.”Many of these tourists will check the app and stop to sample all of the craft breweries along the way.&

Currently, OutSpoken’s products are available exclusively at the restaurants and bars, listed on their website. Cans of beer as well as growlers and howlers are available for purchase/drinking at their dispensary storefront location on Queen Street. Once again, they are looking forward to opening their patio on the May long weekend.


Blue Jays hat - Owner Graham Atkinson, Beige shirt - Owner Vaughn Alexander, Crouching - Brewer Vince Feletti, Middle - Mayor Christian Provenzano (Photo credit: OutSpoken Brewing)

What a fantastic addition to the dynamic downtown scene and to the community. Outspoken may be a small brewery, but it definitely has a big voice and is making a big impact!

OutSpoken Brewing

Graham Atkinson, Vaughn Alexander
350 Queen Street East, Sault Ste. Marie
PH: (705) 253-2828
Web: www.outspokenbrewing.com
Facebook: www.facebook.com/outspoken.brewing
Instagram and Twitter: @outspokenbrew

About Sandra J. Trainor

Born and raised in Sault Ste. Marie, Ontario Sandra is a Freelance Marketing Consultant, specializing in assisting busy small businesses maximize sales and marketing ROI. Sandra recently returned to her hometown, after living and working in the Simcoe County area for more than 30 years. It was there where she developed her passion for local food and agriculture, while working with farmers, producers, farmers’ markets, retailers, and restaurateurs. She believes that food brings people together, no matter what their background and that food grown and produced close to us should be not only supported, but celebrated. In her spare time, Sandra loves to explore area lakes in her kayak and spending time at her cottage on the North Shore.

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