Plan Unforgettable Group Travel to Thunder Bay: Top Tips from Local Experts

Whether you're organizing a wedding, family reunion, corporate retreat, or convention, Thunder Bay is a destination that delivers unforgettable group experiences. Nestled on the shores of Lake Superior—the greatest of the Great Lakes—and surrounded by the vast boreal forest, this vibrant city offers a unique blend of urban amenities and natural beauty. With a busy international airport and proximity to the U.S. border, Thunder Bay is surprisingly accessible for groups coming from near and far.

Why Choose Thunder Bay for Group Travel?

“Thunder Bay is one of those places that surprises people,” says Jennifer Grundy, Coordinator - Convention & Visitor Services at Thunder Bay Tourism. “They arrive expecting a small northern town and discover a city full of character, culture, and incredible outdoor experiences. I love helping people plan their trips here—it’s always exciting to see their reactions.”

Jennifer has been welcoming visitors since 1993, starting out at the Terry Fox Tourist Information Centre. Her advice for group leaders? Start early. “Hotels fill up fast, especially in summer and fall. Booking two to three months ahead is smart—but if you’re planning a large event, a year in advance is even better.”

Thunder Bay enjoys a high hotel occupancy rate year-round, thanks to seasonal tourism, major events, and the return of students in the fall. With over 25 hotels and about 170 full-service restaurants, there are plenty of choices.

Top Attractions for Groups in Thunder Bay

The best group experiences are tailored to the reason for the visit. “Weddings, reunions, and conventions all have different needs,” says to Kerry Berlinquette, a travel industry veteran with Embark Port Services. “But some places are universally loved."

Here are Kerry’s top picks for groups:

Fort William Historical Park – Groups can stay overnight in bunkhouse-style lodgings inside a recreated 1816 fur trade post. It’s immersive, educational, and unforgettable. The site also offers guided tours, interactive workshops, and seasonal events that bring history to life.

Kakabeka Falls – Known as the “Niagara of the North,” this stunning waterfall is a must-see. With accessible trails and scenic viewpoints, it’s perfect for group outings and photo ops.

Terry Fox Lookout – A moving tribute to a Canadian hero, with panoramic views of Lake Superior and the Sleeping Giant. It’s a meaningful stop for visitors of all ages.

Curated Experiences – Brewery tours, food tastings, and even grain elevator history tours offer something unique for every group. “People love learning about Thunder Bay’s industrial heritage,” Kerry says. “It’s quirky, but fascinating.”

Outdoor enthusiasts will also appreciate the proximity to wilderness, including conservation areas and provincial parks, where hiking trails, beaches, and wildlife viewing offer a peaceful escape from the city. For more adventurous groups, guided kayaking tours on Lake Superior or rock climbing excursions are available.

Plan a Group Adventure with a Guide

Thunder Bay’s guided tours are a great way for groups to dive deeper into the area’s natural beauty, culture, and history. Options include:

Wisk Air Helicopter Tours – Offering scenic helicopter flights over Thunder Bay and Lake Superior, these tours provide a breathtaking perspective of the area.

Sail Superior – Sail boat, catamaran and zodiac tours on Lake Superior are perfect for groups looking to explore the water in style. Private charters are available for weddings, reunions, and corporate outings.

Heritage Walking Tours - guided tours of the city’s historic neighbourhoods can also be arranged through the City of Thunder Bay's heritage researcher

Paddling - combine history with adventure with Such a Nice Day’s 34-foot voyager canoe

Rock Climbing Excursions - Outdoors Skills & Thrills will customize a trip to suit your group’s needs

Whether it’s a historical walking tour, a nature hike, or a culinary adventure, guided experiences add depth and local insight to any group itinerary. Jennifer and her team at Tourism Thunder Bay can help connect group leaders with local guides and experiences tailored to their interests.

Where to Book Your Stay for Conferences and Events

Thunder Bay offers a wide range of accommodations, from lakeside lodges and rustic cabins to heritage properties, like the Courthouse Hotel which blends local charm with modern comfort. These unique stays provide a sense of place that is hard to replicate.

While AirBnBs are popular, Kerry notes that hotels are often better equipped for larger groups. “They have the space, the food options, and the flexibility,” she says. “And they’re used to handling events.”

For groups seeking a more immersive experience, Jennifer says Fort William Historical Park’s bunkhouse accommodations offer a chance to sleep inside a living history museum. “Groups can stay overnight in bunkhouse-style lodgings inside the recreated 1816 fur trade post—an immersive and memorable historical experience.” It’s a great option for school groups, history buffs, or anyone looking for something out of the ordinary.

Dining with a Crowd: Best Restaurants for Group Travel

Thunder Bay’s culinary scene is diverse and welcoming. For mid-size groups, Kerry recommends:

Bight Restaurant & Bar – Waterfront views and upscale dining.

The Chanterelle – Elegant and locally-inspired.

Prospector Steakhouse – A Thunder Bay classic with hearty portions.

Daytona’s Kitchen + Creative Catering – Great for casual gatherings and custom menus.

Goods & Co. - They do fabulous catering and can accommodate larger groups.

Dawson Trail Craft Brewery and Lakehead Beer Co. – Perfect for laid-back group outings with local brews and relaxed vibes.

“Most restaurants are happy to accommodate groups,” Kerry adds. “It just depends on the size and budget—so don’t be afraid to ask. Our hospitality industry is incredibly welcoming.”

In addition, many hotels also offer in-house catering and banquet facilities, which can simplify planning for larger events. Whether it’s a rehearsal dinner, corporate lunch, or celebratory brunch, Thunder Bay’s venues are ready to deliver.

Planning Tips for Group Leaders

Jennifer and Kerry agree: organization is key.

Here are their top tips:

1. Book early – Especially during peak seasons and major events. Thunder Bay’s popularity means accommodations and venues fill up fast.

2. Know your group – Consider demographics, interests, and travel preferences. Are they foodies? Nature lovers? History buffs?

3. Use local resources – Tourism Thunder Bay is a great first stop. Visit visitthunderbay.com for help with venues, activities, and accommodations.

4. Think beyond the itinerary – Add-ons like guided hikes, cultural tours, or wellness experiences can elevate your event.

5. Ask the 5 Ws – Who is coming? Why are they visiting? Where are they from? Who suggested Thunder Bay? When are they arriving and for how long?

“Event planners never say, ‘Jeepers - if only you were not so organized’” Kerry laughs. So plan ahead, and reach out to the experts. They’re here to help.

Final Thoughts

Thunder Bay offers more than just a stop on the map. It’s a city where people come together. Whether you’re celebrating a milestone, hosting a work event, or reconnecting with friends and family, the city combines adventure, culture, and comfort in a way that makes every visit memorable.

With support from local experts and a welcoming community, planning group travel here is simple and rewarding.

Ready to host your next event in Thunder Bay? Visit the Convention and Sport Hosting page to explore venues, services, and planning resources tailored for group travel and events.

Thunder Bay Group Travel Planning Checklist

1. Early Planning

• Book accommodations 2–3 months ahead for regular groups; up to a year in advance for large group or events.
• Identify peak seasons and major local events that could affect availability.
• Consider group size and type of event (wedding, reunion, corporate, convention).

2. Know Your Group

• Determine demographics, interests, and travel preferences:
  • Foodies, nature lovers, history buffs, adventure seekers, etc.
• Consider accessibility needs for participants (trails, sightseeing, tours).

3. Accommodation Options

• Hotels: preferred for larger groups; provide catering and event flexibility.
• Heritage or boutique hotels (e.g., Courthouse Hotel) for charm and character.
• Lakeside lodges or rustic cabins for immersive experiences.
• Fort William Historical Park bunkhouse for historical/educational stays.
• AirBnBs: smaller groups, casual stays; less ideal for events.

4. Dining & Catering

• Restaurants that handle mid-size groups:
  • Bight Restaurant & Bar
  • The Chanterelle
  • Prospector Steakhouse
  • Daytona’s Kitchen + Creative Catering
  • Goods & Co.
• Breweries for casual outings:
  • Dawson Trail Craft Brewery
  • Lakehead Beer Co.
• Hotels with in-house catering or banquet facilities for events.
• Confirm group size and budget with restaurants in advance.

5. Attractions & Experiences

• History & Culture:
  • Fort William Historical Park (guided tours, workshops, seasonal events)
  • Heritage walking tours of historic neighbourhoods
• Nature & Scenic Spots:
  • Kakabeka Falls (accessible trails, viewpoints)
  • Terry Fox Lookout
  • Provincial parks, conservation areas (hiking, beaches, wildlife)
• Unique & Quirky Experiences:
  • Brewery tours
  • Food tastings
  • Grain elevator history tours
• Adventure Activities:
  • Guided kayaking on Lake Superior
  • Rock climbing excursions
  • 34-foot voyager canoe trips

6. Guided Tours & Local Experts

• Helicopter tours: Wisk Air Helicopter Tours
• Sailboat, catamaran, and zodiac tours: Sail Superior (private charters available)
• Historical walking tours: City heritage researchers or guides
• Outdoor excursions: Outdoors Skills & Thrills (custom trips)

7. Planning Tips

• Utilize local resources:
  • Thunder Bay Tourism 
  • Convention & Sport Hosting resources for group events
• Think beyond the standard itinerary: add guided hikes, cultural tours, or wellness experiences.
• Ask the 5 Ws:
  • Who is coming?
  • Why are they visiting?
  • Where are they from?
  • Who suggested Thunder Bay?
  • When are they arriving and for how long?

8. Final Considerations

• Confirm all bookings early.
• Communicate group expectations with hotels, restaurants, and guides.
• Allow flexibility for group interests and weather conditions.
• Use local experts for unique insights and smooth logistics.

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