All You Need to Know About Creating Social Content for The Seven—Northeastern Ontario

Hi! đź‘‹ We're looking for creative folks to collaborate with us on social content. Are you an avid traveller with a niche interest you'd like share with our audience? Keep reading for who, what, where, and how to pitch!

We're looking for content creators to produce video content for use on the Northeastern Ontario social channels, specifically Instagram reels and TikToks, to promote Northeastern Ontario’s partners, locations, and all-round amazing vibes. Here's an easy reference for the types of content we are looking for, the areas where we'd love to have coverage, and a rundown of The Seven's principles, inherent in every piece.

What is The Seven?

The Seven is fun, authoritative, and often has a sense of humour. We steer clear of jargon, consumerism, and elitism, and aim to make our content accessible, informative, and entertaining. Our travel content has a strong sense of place and includes actionable info like: how do I plan a visit here? With all our content, we are opening up a world of possibility for would-be travellers and sharing the adventure, excitement, and joy of a trip to Northeastern Ontario. 

Northeastern Ontario is a place where generations of travelers come with their families year after year. For our returning visitors, it’s about tradition. Comfort. Nostalgia. Adventure. Our lakes and waterways and family-owned lodges aren’t a passing fad or trend—they’re timeless. Our goal is to inspire a new generation of travellers to drive north and discover what lies beyond cottage country.

The Seven is built on seven founding principles. Each principle is inclusive, and welcoming of a different traveller demographic.

The Seven Principles
The Seven Principles

Types of Content

These are the different types of content we are looking for this year! 

For all pitches, please email us with:

  1. Link to your socials
  2. Type of content you're interested in
  3. Region(s) you'll be traveling to
  4. One or two sentence pitch for each piece
  5. Estimated timeline for delivery 

One-off, single Reels and TikToks

Heading somewhere you think would make a great reel? We're looking for edited, narratively structured, informative and inspirational work. Rate is $250-$350 per reel, depending on complexity, location, and length. We will brand the cover for The Seven, and post on NeOntario channels. We can either add you as a collaborator, or tag you as the creator - whichever works best for your own grid! Occasionally we will use paid promotion on select creative.

Our ideal submission includes:

  • 15-60 second video
  • overall theme (ie: My 5 Fave Hiking Trails around Timmins; Secret Swimming Holes on Highway 17; POV: Best Beach Day at this Provincial Park)
  • long enough cuts to get a feel for the place & vibe
  • interesting text hook for the cover
  • one beautiful photo for the cover
  • location captions or voice-to-text
  • reel emailed with caption information including location, and type of adventure/audience
  • Fun! Inspiration! Personality! 
  • Connected to one of The Seven Principles, within one of Northeastern Ontario's content pillars: Culture (ie: arts, culinary, heritage, Indigenous tourism), Nature & Adventure, Touring (road trips, RV, motorcycling), and Fishing.

Personality-driven Monthly Series 

Have something unique to say and think that potential travellers to Northeastern Ontario will find value in it? Reach out! We're looking for 6-8 monthly contributors with an idea for a monthly series. These will be delivered monthly, at the same time, and regularly scheduled. Content can be shot all in one trip or over several during the year. Package rates start at a base rate of $250-$350 per reel and can increase depending on complexity, locations, timeline, length, etc. Some examples of ideas we'd be interested in:

  • Fun and accessible 4-season fishing content 
  • Family-friendly adventures focusing on a) different family-friendly spots or b) tips for traveling en famille or c) both!
  • Nature Delivery Service: this would suit a nature photographer or backcountry explorer. We're talking Glamour. Shots.
  • Roadside attractions. Roadtrip aficianado? Share your fave roadside waterfalls, views, short hikes, chip trucks, giant cow sculptures, etc.
  • Culinary! Great food across the region and why you love each one.
  • Waterfalls, swimming spots, beaches
  • BIG BEAUTIFUL VIEWS - are you a sunrise seeker? Share the waking-up-early-for-the-ascent love.
  • Gallery hopping art-lovers: Best spots for experiencing art in The Seven
  • And more - it all depends on your amazing ideas! 

Longer-form Collaborations

We'd love to find a few creators who are interested in collaborating on scripts for longer-form video content and/or extended campaigns. Rate depends on nature of collaboration. Reach out for more info and please include the following:

  1. Link to your socials
  2. Type of content you're interested in
  3. Region(s) you'll be traveling to
  4. One or two sentence pitch including which Principles suit you the most

Multi-Media Creatives

Are you a writer who loves to make reels? A socials powerhouse who also writes? We are looking for creatives who can deliver integrated article + video combos for the Northern Ontario Travel magazine. Here's a great example. Package rates start at $600 for one 600-word written article with one related, edited reel (approx 30-seconds), and 2-5 high-res photos for use in the published story. (We'd also need a 40-50 word bio and author photo). 

Where We Are

Here's a map of the Northeastern Ontario region. All travel included in your content should occur within these boundaries. (Yes, Hearst is outside the region: it's a special case!)

Smaller & Rural Communities

We are expanding our social content calendar to prioritize our off-the-beaten-path, smaller and rural communities, which have a wealth of diverse adventures to offer the traveler. If you will be traveling to any of these spots and have an idea for a reel, definitely reach out!

Cochrane Region

Smooth Rock
René Brunelle Provincial Park
Communities along Highway 11 West
Iroquois Falls
Kesagami Provincial Park

Timiskaming Region

Kirkland Lake
Esker Lakes Provincial Park
Elk Lake
Larder Lake

Sudbury Region

Agnew Lake
Wanapitei Provincial Park

Nipissing Region

South shore of Lake Nipissing
Port Loring
Highway 11 North Bay to Mattawa
Tilden Lake
Marten River

Manitoulin Region

North Shore 
Indigenous tourism operators
Culinary-specific adventures

Urban Areas

For these regions we are open to specific pitches showcasing unique or off-the-beaten-path tourism operators, niche audiences, itineraries, and/or seasonal travel.

North Bay
Temiskaming Shores

Getting Paid

We pay within one week of receiving your invoice. *We vet each piece of content for AI — we will not pay for AI generated content.

For one-off creators: We'll send you directions for invoicing us. 

For series contributors: We'll supply a content creator contract with monthly deliverables and a payment schedule, and we'll send you directions for invoicing us. 

For long-form collaborators: We'll supply a content creator contract with monthly deliverables and a payment schedule, and we'll send you directions for invoicing us. 

You've Made it This Far: Now What?

Please send your pitches to with the subject line: The Seven Social Content

Thanks so much! We look forward to working with you on some amazing content!

About Northeastern Ontario Tourism

Whether planning a fun-filled family road trip, a quick weekend expedition, or a romantic getaway, Northeastern Ontario is undeniably BIG and unbelievably close.

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