What’s New in 2025’s ATV/UTV Industry

The 2025 ATV season is here, and it's packed with power, innovation, and eco-friendly options—with Canadian manufacturers leading the charge.

A rider wearing a helmet and backpack sits on a new Reever ATV on a gravel road surrounded by green forest and fields.

The new Theron Reever is entering the market.

Photo credit Theron

By Jeff Morrison Jeff Morrison is an award-winning outdoor writer, book author, and nationally-syndicated newspaper and magazine columnist.

April 2, 2025

The Canadian ATV industry has exciting developments this year with a focus on innovation, sustainability and domestic purchase. Newer models featuring advancements in power and enhanced safety features, such as stability control and automatic braking systems. Electric or ‘green’ ATVs are gaining traction, offering eco-friendly alternatives for off-road enthusiasts. Additionally, the demand for side-by-sides is growing, providing more versatility for work and recreation. As outdoor adventure grows in popularity and Canadian buyers look more closely at ‘Made in Canada’ products, domestic ATV manufacturers focus on performance and environmental responsibility whilst welcoming the trend towards shopping at home.

Let us take a glimpse at what’s in store for the 2025 spring ATV/UTV season, including regulations, what Canadian motorsport manufacturers have in store and what enthusiasts in Ontario’s north country can expect this year in the ATV/UTV market.

New Argo Magnum XF 1000 LE

Looking at what our domestic Manufacturers have in store this spring, Canadian ATV producer Argo, makers of the famous 8-wheeled amphibious vehicle, recently unveiled their 2025 model lineup of ATVs and side-by-sides. Argo’s incredible new Magnum XF 1000 LE combines function, fun and dependability with its powerful 997cc V-Twin SOHC EFI 4-stroke, featuring engine braking. This 100% Canadian-made beast offers a class-leading rear cargo box for the challenge of transporting heavy equipment and materials while also boasting the industry’s best-in-class cab space and onboard storage. The Magnum XF 1000 LE includes Selectable Turf Mode/2WD/4WD, Tri-Mode EPS, aluminum wheels, roof, heavy-duty front bumper and a 4,500 lb. winch. Argo, the pride of New Hamburg, Ontario and a world leader in amphibious and Extreme Terrain Vehicles (ETV) will secure its niche this year in the growing trend toward buying domestic with the new Canadian-made Magnum. Read here for more information.

Canadian Electric ATV Market

The 2025 Canadian ATV market will see an increase in electric offerings, driven by growing environmental awareness, advancements in battery technology and a push towards buying domestically. All electric ATV models offer quieter, cleaner rides with zero emissions, making them ideal for eco-conscious riders. With improved battery life, faster charging times, and enhanced performance, electric ATVs are becoming more competitive with traditional gas-powered models. As enthusiasts in Northern Ontario and across the country seek sustainable options, electric ATVs gain traction for recreational riding, offering a greener alternative for powersports enthusiasts.

Canadian EV ATV Maker Theron

A rider on the new Reever electric ATV, driving up a gravel road surrounded in thick forest. — The Reever // Photo credit Theron

Canadian Green ATV Manufacturer Theron, out of Shawinigan Quebec, is turning the industry upside down with their new clean, quiet Reever ATV. According to Theron, the Reever is more than an electric ATV—it's like a Swiss Army knife, which may be fitted with a multitude of accessories for maximal adaptability. With the innovations of Theron's passionate team, the Reever is destined to become a sustainable option for riders. The Reever ATV offers versatility and modularity making it the ultimate tool for any challenge. Combine that with a battery range of 180 KM, the Reever electric ATV sets a new standard for Green off-road powersports.

CanAm Outlander 1000R

Another top domestic choice in ATV/UTVs is the Canadian manufacturer BRP, makers of CanAm, whose behemoth 2025 Outlander 1000R will surely create some waves in the ATV market this year. The 2025 Outlander 1000R and Outlander PRO are being touted as the most powerful ATVs on the market, offering the biggest output engines in the business at an incredible 101 horsepower! I witnessed firsthand during the moose hunting season, what these beasts can do and where they can go. A hunting pal of mine owns one and it is awesome. New for this year, the Outlander 1000R engine has been revamped, boasting faster acceleration and more torque. The engines feature dual overhead camshaft (DOHC), a high compression ratio, high-efficiency intake & exhaust, Intelligent Throttle Control (iTC) and Intelligent Engine Braking (iEB). That’s a lot of smart features if you ask me. For more information on CanAm’s all-Canadian-made ATV/UTV lineup, read here.

Performance ATV Tires

New Behemoth tires — New Behemoths // Photo credit CST

Anyone who rides knows the importance of quality rubber. According to research, the ATV/UTV tire market continues to boom, with an increase of 43.57 million units sold since 2001. New for 2025 are CST tires producing innovative technology that’s affordable and durable. CST tires set a new standard in the powersport industry with the new CST Behemoth. Their radial construction ensures lower rolling resistance in hardpack conditions, and at high speed to ensure that riders make it back from any adventure safe and sound. For more information read here.

OFATV: Buy Where You Ride

ATV enthusiasts of Ontario are encouraged to reach out to the Ontario Federation of ATV Clubs (OFATV) for the latest on trails and membership requirements. The Club reminds riders that to use municipal roads, you must possess an M1/G2 Ontario Licence or equivalent and recommend an OFATV Trail permit. At a cost of $150, your new (or renewed) OFATV Pass is more than just a trail permit. Up to 75% of your permit dollars are used to build and maintain ATV trails in the area which you chose to sponsor when you purchased your OFATV trail permit. This is why it is extremely important to “buy where you ride". The remaining 25% pays for government taxes, (HST) liability insurance, government lobbying, and to cover the operating expenses of the OFATV.