Riding Into the 2023/2024 ATV Season

As a billion-dollar industry, the ATV/UTV market has a huge impact on hunters, anglers, and outdoor enthusiasts alike. The ubiquitous quad industry has become progressively more advanced every year, with new offerings and exciting new features, and this year is no different! Let’s take a glimpse at what’s new for the 2023/2024 ATV season, including a rundown of what top motorsport manufacturers have in store for off-road enthusiasts.

Hop on your machines, folks: let's cruise into a new ATV riding season!

Honda Goes Small

According to Brandon Wilson, Honda’s Experiential Manager, "As a pioneer in the ATV industry, we're proud to continue offering models that are approachable, reliable and affordable," which, as riders know, translates into a focus on compact models. Honda’s return of three small-displacement bikes for 2023 includes the FourTrax, Recon TRX250X and TRX90X — three machines showcasing a wide range of light-duty capabilities. The FourTrax leads the way with its efficient 229cc engine, turning out impressive torque. The hot new TRX250X and TRX90X sport serve as solid entry bikes for new off-roaders! The common thread between all three models lies in their small displacement, compact size and reliable performance. Youth riders are the future of ATVing, something Honda embraces fully. For more information, check out Honda Powersports.

Yamaha New for 2023

Over at Yamaha, it's all about the new Wolverines — this quad maker’s most versatile UTV with the perfect blend of sport and utility. All 2023 Wolverine models are being sold in two configurations now, a four-seat chassis and a two-seat chassis.  Paired with a piston-assist dump bed for excellent utility, the 2-seater simultaneously allows drivers direct access to the engine for easy maintenance. The 4-seater offers full-size rear seats also giving riders the option of additional cargo space if required. Yamaha’s Wolverine RMAX 1000 is the ultimate off-road machine capable of tackling a variety of terrain with premium features and a rugged appearance. This comfort focus machine is tailored for all-day touring with exclusive soft points to reduce fatigue, interior lighting and backlit switches for dim light driving. Yamaha’s new D-Mode feature optimizes the RMAX 1000’s engine power, adjusting throttle response and braking to offer three distinct power-delivery options: Trail, Crawl, and Sport. Check out Yamaha’s complete 2023 lineup here.

ATV Requirements

A reminder for all Powersport enthusiasts, according to the Ministry of Transportation, your ATV/UTV must meet the following requirements: Your ATV must be less than 1.35 meters wide, excluding mirrors and must weigh 450 kg or less. Your bike must also have low-pressure bearing tires, be registered, display a rear license plate, and carry insurance under a motor vehicle policy.  All ATVs must also meet the motor vehicle safety standards prescribed for restricted-use motorcycles in the Motor Vehicle Safety Act, and be equipped with an appropriate service brake, parking brake and a brake light on the rear of the vehicle.

The 2023 Canadian Market

Taking a peek at what our domestic ATV producers have in store, Canadian Manufacturer Bombardier Recreational Products (BRP) makers of Can-Am, unveiled their 2023 model lineup of ATVs and side-by-sides.

The front part of the Renegade and the Outlander models have been totally redesigned this year. Wherever you are hitting the trails, do it in style with bold new looks! The new Outlander 500/700 comes with a battle-hardened 500/700 Rotax engine. The new pDrive clutch ups the engine performance and requires less maintenance. The new chassis is built with tubular architecture and a similar alloy as the rally-proven Maverick X3. The Outlander 500/700 features new ergonomic seats, so you can ride in comfort for as long as you want. And because they have more ground clearance, no obstacle is off-limits. Plus, tons of accessories and storage allow you to bring whatever you need on the adventure. Perhaps the best part at $7999 MSRP, the new lineup won’t break the bank! The new Outlander 500/700 offers better build quality with more features and accessories. That means being able to add everything you need for any adventure life throws your way, all at our lowest price ever.

Booming Tire Market

The growth of off-road powersports has been instrumental in driving the growth of the ATV tire market. Anyone who rides knows the importance of quality rubber, and it isn’t cheap! According to the latest research, the ATV/UTV tire market is booming, with an increase of 43.57 million units sold since 2001, with North America and Europe as major regions experiencing growth. Reports also indicate that the increase in recreational and adventure sports activities makes regular maintenance imperative, with frequent replacement of worn-out vehicle components. ATVs and UTVs inherently undergo higher vibrations than on-road vehicles, making high-performance tires a necessity. Essentially more ATVs on the road means more frequent tire replacement is in order.

See you on the trails!

As we launch into another exciting ATV year, safe riding to all and enjoy your 2024 powersport season!

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